About me

Creative Strategist and Social Media Director specialising in organic growth, content strategy and brand positioning for lifestyle, wellness, food and cultural brands. I build social media presences from strategy to execution - content pillars, visual direction, short-form video, and measurable results. Currently based in Sofia, relocating to Barcelona in September 2026 and available for remote and international clients.

Freelance Creative Strategist & Social Media Director

2025 - Present

Working independently with brands across food, wellness, theatre, tourism and lifestyle sectors. Responsible for full-cycle social media management: strategy, content creation, creative direction, video production coordination and monthly analytics.

Selected work:

Visionary Foundation
Coordinator & Social Media Assistant · 2019–2022

Part of a multidisciplinary cultural team producing street art performances, galleries, immersive experiences, festivals and short films. Roles spanned event coordination, digital coordination and content creation.

ABLE Mentor
Volunteer Event Coordinator · 2019–2020

Organised a dance event at 16 under mentorship — awarded one of the best projects of the season. Returned as a mentor and team member after the programme concluded.

Education

Bachelor of Arts — Non-Formal Education
Sofia University · 2020–2024

Specialisation in creative pedagogy, diversity and community engagement. Internship at The Little Gym. Graduation included practical project work in dance education and cultural programming.

Marketing Fundamentals
SoftUni Digital · 2023–ongoing

Continuing education in affiliate marketing, Instagram growth, email marketing and SEO optimisation.

International Experience

Cultural Exchange — USA · Work & Travel
New Jersey & New York · 2023 & 2024 (6 months total)

Two consecutive seasons working in the United States — hospitality in New Jersey and Broadway sales in New York. Built cross-cultural communication skills and an understanding of global market dynamics.

MentorTheYoung — Mentorship Programme
2024 · 3 months

Published second poetry collection during the programme. Developed promotional and advertising skills alongside the mentorship component.

ABLE Mentor Programme
2018 · 3 months

Early leadership experience — first independent event organisation at age 16.

What I work on

Strategy before tactics. Clarity before content. I work with brands that want a real presence - not just posts - and with people who understand that social media done well is a long game.

Currently accepting clients in lifestyle, wellness, beauty, food and personal brand sectors. Available for remote collaboration internationally from September 2026.