Creators Association

Overview

· Cultural non-profit organisation operating multiple theatre projects simultaneously — Dramedy Theatre, Playback Theatre "Here and Now", BG Playback Theatre, and FAT (Festival of Author's Theatre)
· Manages 5 Facebook profiles, 4 Instagram profiles and 2 TikTok profiles across all projects
· Goal: build consistent digital presence across all projects while supporting event promotion, course sales and community growth

Challenge

· Multiple projects running in parallel — each with its own audience, tone and calendar
· No unified digital coordination system across platforms and websites
· Need to promote courses, workshops, performances and festivals simultaneously without diluting individual project identities
· TikTok presence dependent on volunteers with no strategic oversight

Strategy

· Established a cross-platform content coordination system — each profile managed with its own voice while sharing relevant content across projects where appropriate
· Prioritised Dramedy Theatre as the primary content hub given its volume of events, while maintaining active presence for all other profiles
· Built separate content strategies for Instagram, Facebook and TikTok adapted to each platform's native behaviour
· Introduced a mentorship layer for TikTok volunteer creators — ensuring content quality, brand alignment and strategic consistency without removing creative ownership

Execution

· Created and managed posts, Reels, Stories, videos and carousels across all profiles
· Built and maintained Facebook events for performances, workshops, courses and festivals
· Updated and maintained three organisational websites — programme schedules, event listings, news and media
· Set up and managed targeted advertising for courses and seminars when needed
· Coordinated content flow between profiles — reposts only when genuinely relevant, never automatic
· Mentored and directed TikTok volunteer creators — reviewing content for brand alignment and adapting videos for Instagram Reels and YouTube Shorts
· Managed communication between creative teams, external partners and web support

Results

· 2 consecutive sold-out events on a major theatre stage - 500 seats filled, two years in a row (2025 and 2026)
· Both sell-outs achieved while simultaneously promoting multiple other active events across the organisation
· Consistent digital presence maintained across 11 social media profiles and 3 websites simultaneously
· TikTok volunteer programme successfully implemented - content aligned with brand standards across both @dramedytheatre and @fatfestival