Creators Association

Overview

· Cultural non-profit organisation operating multiple theatre projects simultaneously — Dramedy Theatre, Playback Theatre "Here and Now", BG Playback Theatre, and FAT (Festival of Author's Theatre)
· Manages 5 Facebook profiles, 4 Instagram profiles and 2 TikTok profiles across all projects
· Goal: build consistent digital presence across all projects while supporting event promotion, course sales and community growth

Challenge

· Multiple projects running in parallel — each with its own audience, tone and calendar
· No unified digital coordination system across platforms and websites
· Need to promote courses, workshops, performances and festivals simultaneously without diluting individual project identities
· TikTok presence dependent on volunteers with no strategic oversight

Strategy

· Established a cross-platform content coordination system — each profile managed with its own voice while sharing relevant content across projects where appropriate
· Prioritised Dramedy Theatre as the primary content hub given its volume of events, while maintaining active presence for all other profiles
· Built separate content strategies for Instagram, Facebook and TikTok adapted to each platform's native behaviour
· Introduced a mentorship layer for TikTok volunteer creators — ensuring content quality, brand alignment and strategic consistency without removing creative ownership

Execution

· Created and managed posts, Reels, Stories, videos and carousels across all profiles
· Built and maintained Facebook events for performances, workshops, courses and festivals
· Updated and maintained three organisational websites — programme schedules, event listings, news and media
· Set up and managed targeted advertising for courses and seminars when needed
· Coordinated content flow between profiles — reposts only when genuinely relevant, never automatic
· Mentored and directed TikTok volunteer creators — reviewing content for brand alignment and adapting videos for Instagram Reels and YouTube Shorts
· Managed communication between creative teams, external partners and web support

Results

· 2 consecutive sold-out events on a major theatre stage - 500 seats filled, two years in a row (2025 and 2026)
· Both sell-outs achieved while simultaneously promoting multiple other active events across the organisation
· Consistent digital presence maintained across 11 social media profiles and 3 websites simultaneously
· TikTok volunteer programme successfully implemented - content aligned with brand standards across both @dramedytheatre and @fatfestival

WHAT I DID
Digital Coordination · Content Strategy · Social Media Management (Facebook, Instagram, TikTok) · Website Content Management · Event Promotion · Targeted Advertising · TikTok Mentorship Programme · Cross-Platform Content Distribution

DURATION
2025 - Present

PLATFORMS
Facebook · Instagram · TikTok · YouTube · 3 Websites

Consistent digital presence maintained across 11 social media profiles and 3 websites simultaneously

Digital coordinator for FAT festival

2 consecutive sold-out events on a major theatre stage - 500 seats

“

I have had the pleasure of working with Gabriela as our Digital Manager, and I can confidently say that she is one of the most reliable, organized, and dedicated professionals I have worked with.Gabriela combines strong technical skills with excellent project management and communication. She consistently keeps complex digital workflows organized, meets deadlines, and ensures that every detail is taken care of. Whether managing websites, social media, digital campaigns, or coordinating with multiple team members, she approaches every task with professionalism, initiative, and a genuine sense of responsibility.What I value most is her ability to find solutions, adapt quickly to changing priorities, and remain calm under pressure. She is proactive, learns fast, and is always looking for ways to improve processes and deliver better results.Beyond her professional skills, Gabriela is a supportive colleague and an absolute pleasure to work with. She brings positivity, integrity, and commitment to every project.I highly recommend Gabriela to any organization looking for a skilled digital manager who can be trusted to deliver high-quality work and contribute meaningfully to any team.

- Tzveta Baliyska-Sokolova, President of Creators Association (NGO), founder and director of Dramedy Theatre and Playback Theatre “Here and Now,” director of Festival of Authors Theatre – FAT, and founder and director of Balkan Playback Theatre Festival.